The Game

The "Consumption" dash display is actually a biofeedback interface.

The "current MPG" indicator is visible easily and safely during drive time, providing immediate feedback on behavior. Accelerate hard - no blue bar. Accelerate gentle - big blue bar. Performance is summarized in five minute sample buckets over the past 30 minutes of driving, providing feedback on classes of behavior and terrains.

What becomes apparent with real-time MPG feedback is that the vehicle sometimes gets 12 MPG - accelerating, climbing hills at high speed. It was a bold move for Toyota to expose this operating telemetry, one that reveals the strategic confidence embedded in the Prius itself. Imagine such a gauge in a Hummer.

When I play The Game, I drive differently... ballistically.